IMMI is a research company that collects data on media exposure and consumer behavior for entertainment and consumer goods companies.  Part of our process is to track what media our research panel members are exposed to and, under limited circumstances, where they are exposed to media.

We value the participation of our research panel members and respect your right to privacy.  As a result, we have instituted number of policies and procedures to protect your Personal Information.

Research Panel Member Information

We need to collect certain personally identifiable information about you (“Personal Information”) in order to provide you with cell phone service and to conduct our business.  Personal Information may include your name, address, current cell phone number, current cell phone provider, and your landline phone number.  We employ current industry practices to protect the security of the Personal Information we collect from you. 

We neither rent nor sell your Personal Information to anyone. We share your Personal Information only as described below.

• Agents: We employ other companies and people to perform tasks on our behalf and need to share your information with them to provide products or services to you.  Examples include fulfilling orders, delivering packages, sending postal mail, sending email, removing repetitive information from customer lists, analyzing data, providing marketing assistance, and providing customer service.  Unless we tell you differently, Company’s agents do not have any right to use Personal Information we share with them beyond what is necessary to assist us. You hereby consent to our sharing of Personal Information for the above purposes.
• Business Transfers: If Company, or substantially all of its assets were acquired, customer information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of Company may continue to use your Personal Information as set forth in this policy.
• Protection of Company and Others: We may release Personal Information when we believe in good faith that release is necessary to comply with that law; enforce or apply our conditions of use and other agreements; or protect the rights, property, or safety of Company, our employees, our users, or others.

Except as set forth above, you will be notified when your Personal Information may be shared with third parties, and will be able to prevent the sharing of this information.

In addition to Personal Information, we collect demographic information to help us group your research results with other people like you.  Demographic information is not unique to a particular person and includes age, television viewing preferences, level of education, type of employment, etc.  In addition, we may receive information about you from other sources and add it to our information about you.  This information may be reported anonymously to our clients, but in no case will our clients receive your name or any of your Personal Information.

Research Data

Our research practices have been designed to conform to the highest ethical standards of our profession.

The cell phone you carry collects information that helps us understand what media you are exposed to.  To do this, we analyze the waveforms of small snippets of audio on a periodic basis.  These waveforms are encoded and sent to a central server, where they are matched against the waveforms of the audio sources we have in our database (for example certain ads, movies, and some TV and radio programming).  We do not collect actual audio samples; nor do we have the means to process, record, or track any information that isn’t already in our database.  Your conversations cannot be heard or recognized by us.  The media you watch or listen to will be reported anonymously.  In no case will we share Personal Information that might identify you to one of our clients.

Upon request, we will provide you with access to a sample of the information being collected from you.  We can also share copies of your Personal Information and Demographic Information with you for correction.  You may submit your request in writing to your Panel Member Representative.

Effective Date and Changes

This Privacy Policy is effective as of July 28, 2008.  By accepting and using the IMMI panel cell phone, accessories, or Bluetooth beacon you agree that you have read, understand, and accept this Privacy Policy.  IMMI will post any changes to this Privacy Policy at http://www.immi.com/panel/privacy/privacy.html.  You agree that you will regularly review the contents of the Privacy Policy at http://www.immi.com/panel/privacy/privacy.html.   If you use the IMMI panel cell phone, accessories, or Bluetooth beacon after an update is posted to the Privacy Policy at http://www.immi.com/panel/privacy/privacy.html, the use will be deemed your acceptance of the new Privacy Policy terms.